SLOW THE BURN
Secondary Progressive Multiple Sclerosis (SPMS) currently takes years to diagnose.
There’s no easy test. HCPs must look for the subtle signs of disease progression, so many SPMS diagnoses get missed. And the longer they’re missed, the more irreversible brain damage patients suffer.
We needed to do something that stuck in the minds of neurologists, compelling them to look for early SPMS signs.
THE case film
THE candle
THE press & outdoor
THE film
THE board