this is not just food…

Democratise M&S Food. What?

After all, M&S Food has always been special. It’s never been just food… it’s M&S Food.

However, in a changing world for food retailers, we were tasked to make M&S Food feel more accessible.

BGT is a great leveller and sponsoring the show let us put M&S Food in everyone’s home at dinner (tea) time, while they’re eating theirs in front of the telly. 

THE bgt sponsorship

bgt the champions sponsorship

what’s your m&s christmas favourite?

We had an inkling most people had one. And oh, did they want to talk all about it.

christmas