Martin & Front were at one time regarded as one of Scotland’s most difficult clients. A world of hardcore retail work presented by an animated tiger. Just the tone of voice you need when your average sofa price was £4,000.

Our pitch winning idea was simple. Embrace their high end offering to differentiate them from the bargain basement retailers they were, for some reason sitting alongside.

They became our best client and the TV review page ads below got them a silver nomination (graphite in modern money) at D&AD.