It turns out no one wants to talk about obesity. People with obesity worry about talking to their doctor and doctors worry about having those conversations with their patients.

For people with obesity, their lives are scattered with tiny moments of hardship that they never share. Everyday little things like getting out of a car or squeezing through a turnstile.

By holding a mirror up to those moments it made people with obesity realise they’re already doing something harder than talking to their doc.