COI

Social Work Recruitment

The Minister for Children, Schools and Families had been approached by the actress Samantha Morton – who grew up in care – about rehabilitating the public’s negative view of social workers.

Working directly with the client and Ms Morton’s little black book, we delivered this integrated campaign. One film leading to five individual online stories all (because of confidentiality) rewritten by our fair hands.

The Launch Film

The Nicholas Hoult Story

The Michelle Ryan Story

The Goldie Story

The Emilia Fox Story

The Joanna Page Story